OUR STORY
Powered by over a hundred years of experience, Monderer has stayed in step with the times and succeeded in becoming a leading name in the fashion industry. Read on for insights into our story so far and the values that make us what we are.
FAMILY LEGACY
The Monderer story began in 1905, when the brand’s founding father, Adolphe, was a shoe store sales assistant in Paris. Along with his son and grandson, he would go on to manage the stores and open twenty-odd outlets. In 1995, a distribution platform was set up to supply department stores, chains, and Paris’ legendary boutiques (Galeries Lafayette, Printemps, Citadium, Serap, Spartoo) – around sixty sales outlets in total.
Representing the fifth generation to join the family business, Melina was brought on board to develop our W.IT.E brand and oversee the agency’s new brands.
BUSINESS DIVERSIFICATION
In the nineties, fourth-generation family member Christian Monderer diversified the business by adding wholesale, consultancy, sales agency, and direct e-commerce activities to the company’s portfolio, with the business becoming one of the first to work with online marketplaces.
RETAIL
While we no longer focus on retail, it still forms the backbone of what the group stands for. It served as the starting point for a journey that would go on to shape the Monderer group’s future, embodying the heritage and expertise that has remained rooted in the company’s identity.
